Evaluate the morality of specific actions Essay

Imagine a pilot enter the cabinet and flies the plane to great heights beyond the reach of the eyes; that is his normal job. And suddenly, storms begin to wage war against the plane and the passengers. It is the responsibility of the pilot to find ways to maintain order, protect the lives and property of the passengers above every other thing. In this situation, with the necessary assistance, he would stretch his mind and brain to pilot the plane to safety. Or imagine a doctor at the emergency ward; he is confronted with a large number of rescuers from a nearby road traffic accident, he can not procrastinate his intervention. By that, people would die. That’s not good; it is wickedness. He must rise to the occasion and give his best to resuscitate those lives; otherwise he stands the risk of prosecution for negligence of diet. A reporter makes a mistake in a magazine article, you can run a correction; but when a health care worker makes a mistake, someone can die. A close and in-depth thought of this profound statement would show that we need to hold people in certain professions to higher standards of legal accountability and responsibility. Humans are liable to errors but such errors should be limited within the spectacle of manageable danger. The outcomes of some errors are more dangerous than others. This is reason ethics have become an integral part of major professions. It underscores the need for accountability as a means of maintaining order and balance within organization. As much as some errors can not be avoided or better still are unprecedented, ethics guides into an error-free environment. With the aforementioned examples and the place of ethics, one would realize that it is important to attach the appropriate standard to different professions based on the outcome of a mistake. It is indeed possible to rewrite a report than replace a life. Occupations that deal directly with life should attract the highest standard; such include health care, transportation, and food and drugs production. This helps to maintain reduce casualties resulting from mistakes. There is also improved service. However, such a relative distribution can encourage lackadaisical input from such ‘lowered’ professions accrued lower standards. And this may not be good for the nation. In any way, ethics per profession continues to be the standard. This position is indeed consistent with the moral philosophy propagated earlier. To whom much is given much is expected. There is no deviation form the philosophy earlier propagated.

Business Research Literature Review

In this assignment, a comprehensive literature review had been developed for the business research proposal related with topic â€Å"study and analyze marketing tools and tactics used by Coles Supermarkets, Australia.† There were some major topics included in this literature review section. They were such as overview of the Australian retail industry, Global Retail Business, consumer demand and ideas of independence groceries. The main hypotheses of   this literature   review section is to analyse the effectiveness of   marketing tools and tactics used by Australian retail companies compare to global retail companies. It had been assumed that Australian retail market is still growing and it can be improved by modifying the marketing tools and techniques used in this industry.  Ã‚  Ã‚  Ã‚   H 0 : Australian retail market has a steady growth in the market H 1 : Australian retail market do not has a steady growth in the market It has been found that Australian retail market is growing rapidly. The retail market of Australia has increased by 3% in accordance to the current value terms in 2016[1]. Although, the growth is positive, it had been analyzed that the growth rate had become slower than 2015[2]. The main reason behind the slower rate of growth of Australian retail market is that Australian customers remain cautious about their spending during the whole year due to low level of income growth. The customer good subdivision of Australian retail market has struggled with critical retail conditions over the last five years.   It had been found that volatile consumer sentiment and weak growth of economy due to fluctuating financial market had developed tensed time for the subdivision operators. In addition, it had been found that there was continuous fall in the retail demand in Australia for video games, photographic equipments, books, newspapers, stationary goods and footwear[3]. However, online retailing or internet retailing of Australia had reached a relatively steady rate. In the year of 2016, it had been found that the online retailing has outperformed store-based retailing is Australia. Due to the increase importance of retail presence across different channels had influenced Australian retailers like Woolsworth and Wesfarmers to increase investment on multichannel retailing[4]. They started to focus on online business presence. They started to use social media like Facebook, Twitter and YouTube for promotion and advertisements. It had been analyzed that the trend of consumer demand of Australian retail market favored the convenience offered by online retailing. Aggressive expansion of Aldi indicates the continuous growth of this industry[5]. Wesfarmers is considered as the largest retailer in Australian in the year of 2016. The company is presently leading across different categories of retailing.   The value growth of the company Wesfarmers is highly driven by the strong performance is categories like office supply stores, home and garden, mass merchandisers and forecourt retailers.   The company is ranked as number one organization in terms of value share in the year of 2016[6]. It had been analyzed that retailing industry in Australia will increase at a value of CAGR of 3% over the next forecast period[7]. It will be largely driven by garden and home specialist retailers and online retailing. It is expected that these categories of retail industry will show strong growth due to growing demand for new houses and due to faster adoption of new technologies and online services.   There were two major factors that have affected the Australian retail market the most. They are such as Government policies and the subdued lending environment. The election of new coalition Australian government in 2013 had come up with two major factors[8]. The government has announced the withdrawal of government subsidies for many retail organizations. For this reason, various local retail groceries have closed their operation in Australia. The government has renewed the focus on the reduction of federal debt reduction to handle the national deficit leading to the viewpoint of tax increment and deep cuts to family benefits. In addition, banking sector has also become the subject of capital adequacy reforms designed to protect the retail industry. It would help to secure the retail industry from unexpected fluctuations and promote stability to this industry.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In term of future, it had been analyzed that, Omni channel retailing is going to be more relevant now than ever. In order to improve sales performance in future, retail companies have to combine brick and mortar operation with digital strategies. Rise of Smartphone adoption will increase online retail selling. In future online marketing will become the most important promotion and advertising strategy. There are various in-store technology can be used as effective marketing tool to increase sales performance. They are such as digital signage, interactive screens, self serve kiosks and online product directories. Presently it has been found that 49% of the Australian customers would like purchase products with the help of apps than a browser.   For this reason, retail companies such as Woolsworth and Wesfarmers have started to incorporate mobile apps in their Omni-channel marketing strategy. The Australian grocery retail had experienced a positive growth in the year of 2016. This high rate of growth in this sector can be explained by the success of discounters within the country. However, the growth of this industry is restricted by price discounting and intense amount of competition. These factors have hindered the growth rate of the grocery retailer s during the year. Rapid technology advancements provide retail companies the opportunities to engage consumer in-store. It has been found that perception of many marketers in the retail market is that the lending practices have also become constrained. It had also affected the commercial growth and customer credit. H 0 : Global retail business is changing due to market competition H 1 : Global retail business is not changing due to market competition Supermarkets and grocery retail industry is competitive not only in Australia but also in other parts of the world. The level of competitiveness is due to the change in consumer trends of the shopping their necessary goods from the market as well as changing sentiments. The change in the consumer sentiments has also changed the trading pattern of the supermarket retail industry all over the world[9]. Global supermarket retail industry has showed the growth of many popular supermarkets such as Tesco, Walmart, Aldi, Woolworths, Metcash, etc. It is seen that the supermarket retailers of Australia are adapting the trends of the demands of the customers that are responsible for the increase of footprints in the retail stores. They are facing the competition to meet the higher expectation of the customers in terms of convenience, freshness of the foods, transparency, standard of foods and other products served by it[10]. The trends that the retail supermarkets across the world are adopting are categorized into groups such as authentication of the fresh foods, convergence concepts that are convenience driven, impact of the changing regulations, creating opportunities to the workforce and consolidation of the operational movements. Companies are going to focus on the product differentiation focusing on the niche segment of customers. The addition of the online retailing and click and col lect options are more competitive than the traditional supermarket stores of different parts of the world[11]. On the other hand, it can be said that the supermarkets in many parts of the world are facing issues in maintaining the workforce i.e. skilled technical workforce. The companies are facing different issues in terms of maintaining the workforce in terms of technical problems. The technical experts and skilled expertise are hard to find in many countries of the world. However, it is the responsibility of the retailers to take of their employees in terms of employee engagement and their satisfaction. The supermarkets are facing problems in order to maintain an adjustment of the operations to the different associates who are associated with managing an array of tasks[12]. Research has portrayed the fact that the need of technology is of first priority. In terms of facility management systems, the global retailers are utilizing different types of human centred design that are considered as enhancing connectivity and monitoring the capabilities that improves user interface, intuitive opera tion and usability. The changing regulations of the countries are factors that are responsible for creating any effect on the trading patterns of the different supermarket retailers across the world. The two regulations that are important in creating a significant change of the business patterns of the supermarket retailers are refrigerant regulation and Food Safety Modernization Act. It can be said that the refrigerant regulation changes focuses on the issues of energy efficiency and the refrigerants. This implication will help the retailers while adopting refrigerators that are manufactured by using latest technologies[13]. The FSMA regulation is responsible for reduction of food waste by the companies. The individual retailers and the grocers are responsible for maintaining the freshness level â€Å"farm to table†. The companies are focusing on increasing the footprints in order to boost their never ending strategy in the expansion plans. In terms of focusing on the trollies of the consumers, it is seen that the global supermarkets are focused in providing benefits to the shoppers in order to improve their shopping experience. Hence, the hypothesis of the topic can be said that the global supermarkets are constantly trying to follow the recent and future trends in order to attract more customers that results to increase in the sales. It can be concluded that the global supermarket retail chains across the world are competitive in nature while developing their research and development department in order to imply the product differentiation by adopting different types of pricing strategies to attract the customers of the specific target market.   It is seen that the top retail companies are competing with each other not only in terms of price but also in terms of attracting more customers. . It can be said that the food retail industry across the world are simultaneously differentiating and consolidating. It is known by conducting research to the market regarding the integrity and safety of the foods they maintain in order to satisfy the consumers of the countries. H 0 : Global market strategies depend on the changing perspectives of consumers H 1 : Global market strategies does not depend on the changing perspectives of consumers Demands of the consumers are important aspect in the perspective of developing strategies of the global supermarket retail chains. Preferences of the consumers are the main criteria that businesses of every sector follow while standing apart in the competitive market in terms of different business operations such as revenue, customers, product expansion, market expansion, etc. The section will focus on the effect of changing patterns of the consumer demands in the perspective of shopping attributes and perception of choosing things especially food and other grocery items. There are also some problems that are faced by the global supermarket chains along with the supermarkets of Australia. Food and retail transition among the supermarket retail are caused due to the change in the consumer’s choice especially in terms of food items. The British people are known for consuming more calories when compared with other people of the different countries of the world. The transitional middle-income group is known for more consumption of processed foods that have very high in energy and salt content. These foods are known as problem foods because these foods are responsible of creating risks of different types of diabetes and cardio-vascular diseases. Research has been done not only to the supermarkets across different parts of the world but also to the consumers who are considered as the shoppers. It can be said that more than 85% of the respondents are preferring supermarkets for buying their essential things[14]. Among them, almost half of the consumers are regularly visiting the supermarkets and the convenience stores. They are focused in buying foods those are health y and does not contain more fat. The consumers purchase fresh bakeries, vegetables and different organic foods more than processed meats, soft drinks, fast foods, deep fried foods, instant foods, etc.) Apart from that, the supermarkets focus on the service quality, customer loyalty, and customer satisfaction and the self-checkout service for increasing the customer loyalty and the increase of the sales. The technological advancements of the supermarkets are responsible for increase of the sales of their products as well as setting various programs for the development of customer loyalty programs. Apart from that, self-service checkouts must be improved so that the customers are not facing any rush while shopping in the supermarkets. Tesco has improved their clubcards and other applications that help them in shopping at Tesco very easily[15]. Customized offers and discounts are set by the company to engage the shoppers to shop at Tesco. Aldi, Tesco, develops mobile applications so that customers can choose their products easily and can avail many benefits. New product development especially in terms of foods is the reason of changing patterns of the customers towards consumption of foods. The concept of e-retailing is also on demand that is responsible for attracting most of the youngsters. The youngsters are usually tech savvy and are focused to the latest trends of fashion on different items. Hence, the retailers are developing products according to the latest trends by keeping the price margin quite affordable. However, it can be said that different retailers across the world are focusing on global supply chain for seeking the benefits of lower cost in terms of agri-food supply chains[16]. The supermarket retail chains of United States of America are focusing on the just in time so that they can distribute the products to the customers in a proper time[17]. It can be concluded that American retailers such as Walmart, British retailer Tesco and German retailer Aldi are known for implementation of technologies by conducting a proper research on the customers of their areas of operations. The methods and the discounts are different from one country to another country. The food retailers are considered to as more focus to the demands and preferences of the customers. New food products along with customer service techniques are developed as per the choices and shopping patterns of the customers of their target markets. It can be said that supermarkets from all parts of the world are strongly agree about the fact of following the changing shopping patterns of the consumers of their target market in order to sustain in the target market. H 0 : The Supermarket giants rule the global retail industry H 1 : The Supermarket giants does not rule the global retail industry The big multinational supermarket retail giants rule global food and grocery markets. However, the importance of the independence groceries or the local retailers is considered as an important contributor of the economy of different countries. It can be said that the local grocers have a particular market share in many parts of the countries. The section will describe about the facts about the local grocery retailers of the world[18]. Local retailers in many undeveloped and developing countries are still preferred by huge customers in the rural areas. There is a sentiment that works behind the preference of choosing local groceries over big supermarkets. However, there are many advantages while shopping from a supermarket when compared to local grocery retailers, but the trust factor is more in the local shops than the big supermarkets. Apart from that, rural people rely on trust factor than other factors of price and availability of the goods. In the rural areas of different countries these things happen. On the contrary, the residents dwelling in the urban areas are focused to shop from the supermarket retail shops as they are price sensitive and the availability of the products are huge compared to the local retail shops[19]. There are many schemes and offers that the customers can avail while shopping from retail stores of Walmart, Tesco, Metcash, Coles, etc. There is a fact of going digital that is an area of top priority. It is seen that the supermarkets are going online in order to engage customers in the 24*7 shopping. They also provide extra discounts and offers in order to attract customer base. The huge varieties of products except groceries are a reason of threat for the local retailers. The different ranges of food products along with other daily requirement essential products are huge in number in terms of the quantity. Apart from that, the quality of the products in supermarkets is also high from that of the local retailers. It is the reason of the preference of the urban customers while shopping at the supermarkets[20]. To compete with the competitors, local retailers of many developed and developing countries like Germany, France, Malaysia, China, Japan, India, etc. are developing their operations in their target market. The target market of the local retailers is relatively very small compared to the big multinational retail stores. The strategies include lower price of the products. The most important is the use of the concept of convenience stores. The convenient stores are present in many local areas where consumers usually seek. Apart from the groceries items, the local grocery retailers are now storing different essential products that are required in the daily life of the consumers[21]. Research has showed that huge customer’s base is shifted towards the convenient store format of the local retailers. The element of trust factor is enhanced by the owner of the shops in order to convince them to buy goods from their shops. Technologies are also used by them in the operations of distribution maintain stocks in the stores, inventory level maintenance, etc. while maintaining the stock of the shop up to date. In conclusion, it can be mentioned that retail industry of Australia is increasing rapidly. However, the increment rate had been decreased compare to 2015. This is due to the reason that customers remain cautious about their spending during the whole year due to low level of income growth. People are becoming more inclined towards high quality products. Online retailing has become more important compare store retailing. Customers have become more concern about hygienic products. Omni channel marketing has become important part of marketing technique used in retail market. Companies like Coles, Woolworths and Wesfarmers have incorporated this strategy to enhance their business performance. Azizul Islam, Muhammad and Ameeta Jain, "Workplace Human Rights Reporting: A Study Of Australian Garment And Retail Companies" (2013) 23  Australian Accounting Review Brenes, Esteban R., Luciano Ciravegna and Daniel Montoya, "Super Selectos: Winning The War Against Multinational Retail Chains" (2015) 68  Journal of Business Research Burch, David, Jane Dixon and Geoffrey Lawrence, "Introduction To Symposium On The Changing Role Of Supermarkets In Global Supply Chains: From Seedling To Supermarket: Agri-Food Supply Chains In Transition" (2012) 30  Agriculture and Human Values Cameron, Adrian J. et al, "Do The Foods Advertised In Australian Supermarket Catalogues Reflect National Dietary Guidelines?" [2015]  Health Promotion International Carlos Fandos Roig, Juan et al, "Social Value In Retail Banking" (2013) 31  International Journal of Bank Marketing Charwak, B., "Pattern Of Retail Marketing" (2013) 6  Adarsh Journal of Management Research Cuneo, Andres et al, "The Growth Of Private Label Brands: A Worldwide Phenomenon?" (2015) 23  Journal of International Marketing Demirci Orel, Fatma and Ali Kara, "Supermarket Self-Checkout Service Quality, Customer Satisfaction, And Loyalty: Empirical Evidence From An Emerging Market" (2014) 21  Journal of Retailing and Consumer Services Doherty, Bob, Alastair Smith and Sara Parker, "Fair Trade Market Creation And Marketing In The Global South" (2015) 67  Geoforum Elder, Sara D. and Peter Dauvergne, "Farming For Walmart: The Politics Of Corporate Control And Responsibility In The Global South" (2015) 42  The Journal of Peasant Studies Gadalla, Eman, Kathy Keeling and Ibrahim Abosag, "Metaverse-Retail Service Quality: A Future Framework For Retail Service Quality In The 3D Internet" (2013) 29  Journal of Marketing Management Kelly, Matthew et al, "Thailand's Food Retail Transition: Supermarket And Fresh Market Effects On Diet Quality And Health" (2014) 116  British Food Journal Krisjanti, Wenefrida Mahestu Noviandra,  The Effects Of Cultural Adaption In Immigrants' Purchasing Of Store Brands  (1st ed, 2012) Macfadyen, Sarina et al, "The Role Of Food Retailers In Improving Resilience In Global Food Supply" (2015) 7  Global Food Security Makandar, N, "A Review Of Contemporary Retail Formats In Emerging Australia" (2013) 43  Australian Journal of Marketing Makandar, N., "a study on referral marketing" [2014]  ELK Asia Pacific Journal of Marketing and Retail Management Marcondes e Santos, Renata Borini, "Analysis Of The Economic And Environmental Benefits Through The Reverse Logistics For Retail" (2014) 3  American Journal of Environmental Protection Ochieng, E.G. et al, "Integration Of Energy Efficient Technologies In UK Supermarkets" (2014) 67  Energy Policy Raff, Horst and Nicolas Schmitt, "Manufacturers And Retailers In The Global Economy" (2016) 49  Canadian Journal of Economics/Revue canadienne d'à ©conomique Srivastava, R. K., "Role Of Music On Perceived Price In Retail Stores" (2013) 43  Australian Journal of Marketing Winson, Anthony and Jin Young Choi, "Dietary Regimes And The Nutrition Transition: Bridging Disciplinary Domains" [2016]  Agriculture and Human Values With a decade's experience in providing essay help,

Chronic Obstructive Pulmonary Disease Essay Example | Topics and Well Written Essays - 5000 words

Chronic Obstructive Pulmonary Disease - Essay Example Generally, the ultimate goal is to present a case study on a chosen patient which is diagnosed to have COPD. The case is then presented and analyzed on the basis of the physiological functions, the effects on the systemic balance of the patient, the probable care required while taking into consideration of the history and past ailments of the patient. The prevalence of lung diseases is considered as one of the concerns of the present generation of medical care. One of the respiratory diseases that cover a variety of ailments and symptomatic indications is the Chronic Obstructive Pulmonary Disease (COPD). The disease commonly includes lung deficiencies such as chronic bronchitis, emphysema or overlapping cases of such diseases. This disease mainly involves the increasing malfunction of the lungs mainly due to building up impediment in the respiratory passages (National Heart, Lung, and Blood Institute or NHLBI, 2003). One of the leading causes of Chronic Obstructive Pulmonary Disease is the increasing amount of pollutants in the atmosphere and high percentage of smokers. The data gathered from study of cases related to COPD is limited but it can be surmised that due to the fact that the exposure to agents causing this ailment is relatively high, the cases of recorded COPD is only a small portion of the actual number of those affected. Based on general studies on the exposure to smoking in particular that reaches to 1.2 billion of the world population, the susceptibility of the population is related to this total number (Davis and Novotny, 1989; Sharma, 2006). Causes of Chronic Obstructive Pulmonary Disease To specifically present the possible causes of Chronic Obstructive Pulmonary Disease factors such as causative agents and susceptibility to the disease are presented. Causative agents are cigarette smoking and air pollution. On the other hand the contributing factor such as airway hyper responsiveness and Alpha1-antitrypsin deficiency are also important. These two factors determine the risk that a patient faces in relation to COPD (Sharma, 2006). One of the main reasons for the incidence of COPD is smoking. Of the recorded cases of COPD gathered from hospital records, 15% are caused by cigarette smoking. The severity of the condition and in relation to the mortality can be attributed to factors such as the age that a patient started smoking, the rate of smoking and even the exposure to other smokers. The factor such as continued smoking even in the incidence of observance of the possible indications of COPD is also considered. The highest proportion which is 90% risk of rate can be attributed to tobacco consumption. The non-smokers that are in close association to the smokers are also in great risk of acquiring lung diseases which includes asthma and deterioration of the lung processes. The pollution in the air is another causative agent in the onset and progressive development of COPD. Although this is the case, there is less effect when compared to smoking. Smoke and other particulates in the atmosphere along with the house hold consumption of fuel also contribute to the increasing incidence of lung ailments (Sharma, 2006). The susceptibility of the patients to respiratory ailments can also contribute to acquisition of the disease. The "hyper responsivene

Is islam enemy of the west Essay Example | Topics and Well Written Essays - 1250 words

Is islam enemy of the west - Essay Example The handful of Muslim radicals that exist in America has caused typical Americans to begin viewing Islam as the enemy of the West when nothing could be further from the truth. Through factual research, I am looking forward to dispelling the misconception that Islam is the enemy of the West. I will look into the reasons that these misconceptions came about and try to explain the reasons as to why Islam is most certainly not the enemy of the West. To begin with, Americans themselves chose to perpetuate the misconception about how the other Islam followers truly view the United States. People such as Lieutenant Colonel named Matthew A. Dooley have chosen to tell his military troops that; Islam has already declared war on the West† and that hundreds of millions of Muslims â€Å"[b]y their own stated doctrine†¦are motivated and unified under one ideology and one goal. They hate everything you stand for, and will never coexist unless you submit (Stoakes, Emanuel â€Å"Islam is Not â€Å"the Enemy† -- Irrational Hatred Is) It is quite difficult for me to understand how a representative of the United State military could choose to perpetuate such a stereotype of Muslims when the American military has always been viewed as one of the most tolerant armed forces on the planet whose sole mission in life is to bridge the misunderstandings between warring factions in order to bring peace to the region. Perhaps it is because Islam has always been the less understood religion among all the religions in the world that people tend to believe the worst things about its religious beliefs and practices that has caused the misconception about what the religion truly stands for. Things got even worse for the practitioners of the religion who live in America after the Twin Tower attacks because news media outlets heavily promoted the anti American sentiment that supposedly accompanies Islam. Those who insist that Islam is the enemy say that is so because Americans should not break bread with people whose beliefs have chosen to â€Å"violate the American values of pluralism and tolerance.† (Talbot, Matt â€Å"Islam is Not the Enemy†) This is not a topic that should be seen and argued by its practitioners as a clash of cultures and values. It was Wayne Palmer who tried to explain the reality behind the belief that Islam is the enemy of the best by saying that â€Å"American Muslims are our best allies in this war against Islamic terrorism.† (Pastore, Frank â€Å"Islam is Not the Enemy!) The main problem is that the United States, as a country has a problem differentiating between the true teachings of Islam and the distorted point of view that the radical Muslims choose to promote in the name of their version of Islam. Should the Americans only bother to truly understand the underlying basis of Islam, and accept the fact that Islam followers and those of Jewish and other religious faiths have peacefully lived side by side in the Middle East for more than a millenia, Americans will truly see that Islam -- the religion, is not the enemy of the west. Radical Muslims have become the face of Islam across the world, but just like other religions, their belief about Islam is not the only interpretation of the Quaran. Rather, theirs is only the one that has become largely viewed as the true Islam faith because of the way that these people choose to distort the words of Mohammed in their quest to

Book Report Mythologies by Roland Barthes Essay Example | Topics and Well Written Essays - 750 words

Book Report Mythologies by Roland Barthes - Essay Example He says that "All the toys one commonly sees are essentially a microcosm of the adult world" (Barthes, 1972, p.53), and that for instance, a girls doll is "meant to...'condition' her to her future role as mother" (Barthes, 1972, p.53). If we apply this to videogames, we can immediately see that semiotics, especially as applied to ideology, might shed more light on the role that games play in our globalised society. According to Barthes, French toys are an illustration of the belief that children are a miniature reflection of adults -toys offer too much direction - they do not allow children to engage in their own imaginative play. By providing children with "artificial" materials and toys are we, in turn, providing them with an "artificial" view of the world Mythologies is a text which is not one but plural. It contains fifty-four (only twenty-eight in the Annette Lavers's English translation) short journalistic articles on a variety of subjects. These texts were written between 1954 and 1956 for the left-wing magazine Les Lettres nouvelles and very clearly belong to Barthes's priode "journalistique"' (Calvet: 1973 p.37). They all show a topicality, typical of good journalism. Because of their very topicality they provide the contemporary reader with a panorama of the events and trends that took place in the France of the 1950s. Although the texts are very much of and about their times, many still have an unsettling contemporary relevance to us today. The majority of the fifty-four texts focus on various manifestations of mass culture, la culture de masse: films, advertizing, newspapers and magazines, photographs, cars, children's toys, popular pastimes and the like. Mythologies, however, includes an important theoretical essay entitled Le Mythe aujourd'hui' (Barthes: 1970 pp.193-247). In Le Mythe aujourd'hui', Barthes is at the barber's and is handed a copy of the Paris-Match. As he sees a photograph of a black soldier saluting the French flag, the arrangement of coloured dots on a white background, he understood it to be embedded with a signifier and a signified, constituting the idea of French imperialism and that France's empire treats all its subjects equally. It is a retrospectively imposed where its position after the journalistic articles is also significant. This expressed not simply the chronological order in which they were written, but also to make more explicit some of the concerns that underpin the fifty-four essays. There is, then, a certain amount of continuity between the two parts' of Mythologies. If there is a certain amount of thematic continuity between the two parts' of Mythologies then it is here, where Barthes claimed that he wanted to challenge the innocence' and naturalness' of cultural texts and practices. Although objects, gestures and practices have a certain utilitarian function, they are not resistant to the imposition of meaning. There is no such thing, to take but one example, as a car which is a purely functional object devoid of connotations and resistant to the imposition of meaning. A BMW and a Citron 2CV share the same functional utility, they do essentially the same job but connote different things about their owners: thrusting,

Aerobic capacity test Essay Example | Topics and Well Written Essays - 2000 words

Aerobic capacity test - Essay Example Maximal oxygen uptake is also known as maximal oxygen consumption, maximal aerobic power, aerobic capacity, or VO2 max. The maximal oxygen uptake (VO2 max) is a measure of a person's capacity to take in and utilise oxygen during exercise. A subject with a greater VO2 max value will be more likely to sustain high intensity exercise for a longer period. Theoretically, subjects with greater VO2 max values possess greater concentrations of hemoglobin in the blood, thus enabling them to utilise more oxygen during intense exercise (McArdle, Katch, & Katch, 2001; Mierke, 2003). However, there are several factors that may have an affect on maximal oxygen consumption (VO2 max). These factors include mode of exercise (i.e., treadmill exercise, cycle ergometry, arm crank, swimming, or bench stepping), heredity, gender, age, body size and composition, and state of training (McArdle, Katch, & Katch, 2001; Mierke, 2003).Aerobic capacity is measured in the laboratory using a graded exercise test du ring which the rate of oxygen uptake is measured continually using sophisticated equipment. A graded exercise test is a test typically administered on a treadmill or cycle ergometer in which the intensity of exercise is increasingly increased. The rate of aerobic metabolism and oxygen uptake increases as intensity of exercise increases up to the point at which the aerobic capacity is reached. At this point, even though the exercise intensity can be increased, the oxygen uptake no longer increases proportionally, and there is a plateau in the relation of the rate of oxygen uptake to work rate (exercise intensity).The rate of oxygen uptake at the plateau is aerobic capacity (Cureton and Plowman, n.d.). The main disadvantage of this type of test is that is technically demanding, requiring costly equipment and highly-trained technicians.Furthermore, it is time consuming; a test requires about 30 minutes and only one subject can be tested at any given time. Thus, the direct measurement of aerobic capacity is not possible or practical for most field settings, such as schools where large numbers of people must be tested (Cureton and Plowman, n.d.). The Bruce Treadmill Test is one of the most popular laboratory treadmill test protocols used in obtaining VO2 max measurements. The test consists of seven 3-minute stages, in which most subjects are able to walk the first three stages. During each stage, a set percent treadmill grade and speed is obtained. During the test, the subjects' breathing and heart rates are monitored through the use of respiratory and metabolic/gas equipment along with heart rate monitors. Subjects' heart rates are recorded every minute while the rate of perceived exertion (RPE) is recorded every three minutes. Validity correlation coefficients of .90 and .91 have been reported between VO2 max and the 12 min run. A lower correlation has been reported between VO2 max and the 1.5 Mile Run (-.74). The test-retest reliability of maximal oxygen consumption tests is high (i.e., .95 - .99) (Mierke, 2003).The main advantage of this test is that it is a direct measurement of maximal oxygen consumption. However, ther e are quite a few disadvantages with this test including degree of difficulty, cost and sensitivity of equipment, and the need for highly-trained te

Final project for LING 4100 topic2 Assignment Example | Topics and Well Written Essays - 1000 words

Final project for LING 4100 topic2 - Assignment Example The two English languages are widely spread through out the world. For instance, Indian people were colonized by the British and hence adapted to the British English. Their English differs from that of American people, with strong annotation on the accents and pronunciation. The analysis will concentrate on Indian English, pointing out differences and similarities in relation to the North American English. English is the native language spoken in India, and everyone can communicate using English. However, their English is pretty much different from the American English. We concentrate on the dialogue in the news cast between the anchor interviewing Mr Davender Ghai. The interview is in relation to Ghai’s fight to acquire an open funeral pyre while in United Kingdom. Cremation is not allowed in the United Kingdom and the Hindu activist fights to acquire the chance to be cremated after his death. They engage in a tough interview that is carried out in the Indian studios at New C astle. We concentrate the analysis from the first question that the anchor asks Mr. Ghai. The question demands to get an answer as to why Mr. Ghai engaged into the fight of an open pyre when he is in the United Kingdom. The analysis will also cover the answer he gives and the process he follows to answer the directed question. The second question directed to him by the anchor seeks to enquire if Ghai fought for the legalization of open cremation for himself or for the entire Hindu people in the United Kingdom. The analysis looks into the second question and the answer given. Data Sample Ghai starts by interrupting the anchor with a â€Å"thank you† before he is welcomed. It shows a difference in response between American English and Indian English. The first question that the anchor asks is; â€Å"Can you tell us what made you go in for this legal battle, what did you really want to do? Ghai responds; â€Å"Well, see. My father always wanted a funeral pyre when he died in 1 979, because we could not send the body to India, we couldn’t afford it. So, when he died I was very very upset. Okay, then I found out in 1932, the princess of Nepal was given open funeral pyre in London.† The second question is; were you fighting this battle for yourself or for all Hindus in the United Kingdom? The dialect language used is the official English spoken world wide by the Indian people. Ghai answers; â€Å"Okay, hear, I am a man of charity and I run a charity†¦Ã¢â‚¬  Date sample analysis Critically analyzing the first question, one can see that the language used differs from the North American English. The first difference noted is the pronunciation of the English words, and the use of verbs in the sentences. Going by the American way, the question is wrongfully constructed. Pronunciation of the entire sentence differs from the American way. Secondly, a verb is the most critical part of a sentence since it explains the subject’s action. The verb used in the question â€Å"go† is followed by adverb. This is uncommon with the American English. The use of an adverb after a verb is said to be grammatically incorrect in the American English. The other significant difference that can be noted in this dialect is the phonetic aspect. It can be learned that the Indians use the middle of their tongue just before the end to pronounce. This is the reason that the pronunciation is different from the American pronunciation.