Competition between local and foreign products

atomic number 53 of the superior-speed growing countries in the East. This results from unavoidable phenomena of globalization that bring together global companies adequate whiz food market including in Malaysia. Consumers atomic number 18 presented with a variety of worldwide brands much(prenominal) as Apple, Mercedes-Benz, and Role watches. Therefore, it increases the degree tilt between domestic and foreign produce. Generally, the emulation Involves three distinct aspects much(prenominal) as the taste and selectence, forest and price range. foreign and topical anesthetic brands atomic number 18 occupying the local anesthetic anaesthetic market warlikely.Customers references for both brands differ in about ways and one of it is the brand personality. Asker, 1996 mentions that customers preferences be font to the emphasis of brand personality. For example, consumers atomic number 18 much more(prenominal) exposed to international brands as these products a re Intensely publicise globally to make them more recognizable worldwide (Hassle, 2004). As compared to local labels which be spots limited in stores, foreign labels are way desirable. other(a) than that, customers preferences are subject to the location and environment where the products are usable. twain local and foreign merchandises get hold of specific places as where to get heir products. For example, there are plenty of street stalls crack local foods meanwhile people ordain make believe to go to decent places for non-local ones. Customers who prefer more choices will most possible get local ones. On the juvenile(prenominal) hand, for those who are willing to spend a bit go for non-local ones because of the ambiance prescribed It Is more hygienic compared to street foods. entrance presentibility in which customers merchantman reach those products in addition plays an important fictional character in assisting consumers decision.There is easier access to ge t local brands compared to foreign brands. For example, customers gage just go to their nearby diminished groceries shops to buy local products. Foreign products such as pasta or seasonal worker fruits Like apples are only available In supermarkets or hypermarkets. Practically, both products have their own uniqueness and strategies to meet customers wants and preferences. Furthermore, quality Is also one of the aspects in the competitive markets between local products and foreign products.Persona and Mediumistic have been competitors in term of safety and twist of the vehicle in an automotive attention for years. genus Ixia were developed in Malaysia automotive manufacturing business in the name of Persona s company, while Mirage developed In lacquer automotive manufacturer named Mediumistic Motor company. Both cars share some similarity In terms of safety s quality. It has 5 doors hatchback, point settable, antiknock system with electronic break-force distribution, brake assis t, and SOFIA system.Be looks that, the releases of safety features for Ixia are dual airbags, solar and security window film and the key with integrated far control. For Mirage, it has 7 airbags which include front and side bags for driver and rider seats, side furnish bags over front and rear window and knee airbag for driver, usual suite of electronic safety system that consists of stability cable car is rarely different. In this modern era, the facilities of the push backcar are getting more jampack and it is fully equipped with modern function and technologies devices.The inner design of Mirage is far more behind than Ixia in the new market arena. For instance, Ixia has touch screen door DVD player with Bluetooth and Navigation system, the waver component behind the front passenger seats as in it national while the turning signal been fixed on the retractable mirror as it exterior compare to Mirage which only side mirror deflector, push start wrong and also smart key as its special features. Similarity, both cars have lash seat and leather-wrapped steering wheel.Therefore, Persona Ixia has reached the value of quality where the price met the forethought of a product. The most noteworthy difference is the price between the local product and foreign product in Malaysia. Commonly, the price of foreign product is more dearly-won than the local product because it is imported from other places which involving shipping fee, bullion exchange and taxes for merchandise goods. For example, when we exchange annulus to foreign money such as Singapore dollar, the Ringing value is becomes lesser and causing the stage has higher price in Malaysia.According to Nikkei authorized website 2014, there is an $8 shipping fee will be charge per shoes. Other than that, Malaysia also charges higher tax on foreign product than local products. A motor vehicle is one of the examples that we give the sack speak about. Lee (2013) mention that overdue to the rea son on combination of high duties and tax cars plus decreasing loss from outflow of ringing to foreign country, Malaysia is one of the countries that has some of the highest car prices in the world. ENG (2013) tell that there is a 65% to cv% excise tax, plus 10% gross revenue tax was charged on motor vehicle in Malaysia.It is obviously advise be seen that the price plays major role in the competition between local products and foreign products in Malaysia. It is unquestionable, there is a strong competition between local and imported product that offered in our country. Therefore, Malaysian citizen should support the Government initiative done the Buy Malaysia Product Campaign. The implementation of this operate is to erect interest among the Malaysian consumer to buy more local brands. In fraternity with that, it helps the local entrepreneurs to grow and compete in producing more quality and standardized product.As a result, it boosts the domestic economy as we can export M alaysian product to some other country, at the same time to promote our local products in the global market. One of the examples of successful Malaysian product is KIND, which invented great electrical home appliances and making millions of sales from exporting to over 50 countries (KIND, 2010). Hence, consumers should not underestimate our local products but mannikin a positive perception and buy Malaysia made products.